It is common for marketers to rely heavily on technology, including email marketing, Search Engine Optimization, blogging, and social media marketing. However, another option is available, and it is something that those joining the marketing department refer to as phone tracking. Of course, it is different from phone tracking methods that cops usually do to track down a bad guy. The term refers to an application widely used by modern marketers and companies to track down customers’ calls and how they reach the company.

If you still do not quite understand how it works, what you need is a further explanation. Whenever a customer calls the company to purchase or make an order, it means that their marketing strategies work effectively. However, the question is which strategy? Is it the main website? Or the articles posted on the blog? Or even paid advertisement? Nobody really knows how the customers get an idea to contact the company. If it is the case, it will be somewhat impossible to measure the efficacy of each platform. Thus, the call tracking software is what they need, and below are the reasons why.

Lead Conversion

The above explanation mentions that it is less likely to document the source of phone calls from the customers the moment the salesperson picks up the phone. However, the feature of lead conversion proves to give them a clear insight of where the calls come from. Surprisingly, the secret behind this technology is quite simple. The company only needs to add unique phone numbers to each platform so that when a customer calls, they immediately know which platform contributes to the marketing strategy.

Click-to-Call Strategy

Another reason why phone tracking makes an excellent option to measure the value of each platform is that it also offers the feature of click-to-call. Statistics show that more than sixty percent of Internet users find the feature more promising than having to access certain platforms. It also shows up on the first page of the search engine so that they do not have to dig deeper into all the links.

Customer Experience

Smartphones are the new potential marketing strategy that companies are now experimenting with. The fact that most customers prefer to interact with the company through smartphone and the Internet has made it quite possible to track the calls. The available numbers on each platform directly give them the experience they deserve as potential buyers since it proves to be much easier and simpler.…