Four best SEO tips for the beginners

SEO is all about making the content on your website very attractive and easy to crawl for search engine robots. The effect of such an arrangement is the ease of visibility by visitors who use search engines to get links to particular information on the internet.

Here are the basic SEO tips for the beginners

Use page titles to describe content accurately

5678i7ytuPage titles are the first things that visitors using search engines see. These titles affect the perception of the visitor. Therefore, they should be descriptive but brief. They should help the visitor to understand the content of a given page. Usually, the title should also contain the keyword or phrase that you are using for your page. For instance, if a page is about photography and camera lenses then the title needs to include these words so that visitors have a fair idea of what to expect.

Include a page description in your articles

Rather than just start articles with the content they have, a good practice should be to include an introduction. You should also have an introduction text on your homepage. The essence of doing as a text format is that the robots from the search engines will capture the text and use it for offering visitors a brief description of your site. Later, you will have to incorporate the description into the meta-tags of your page. Several plugins can help you do that in different website making platforms.

Avoid duplicate content

Try to use unique articles for your websites. Avoid the temptation of copying and pasting other articles word for word. You want search engines to find your website or blog useful and worthy of sharing to people who are seeking information on a particular subject. Do not make a mistake of copying articles to fill your websites. The visitors might enjoy the articles, but the search engines will not. A consequence of duplicate content online is the depreciation of your site’s page rank. Your site will not be available on the top pages of search engine results pages when an internet user types keywords that match what you are providing. This outcome can be very bad for business.

Use real words in the permanent link structure

erth546yrgdYou might not be an IT guru but getting a permanent link structure for your website is a must. An excellent way to do it is to hire SEO experts to check the site and make necessary changes. However, that choice is only ideal for someone who is utterly unsure of how a basis website operates. For many other website owners, you probably already understand the backend of your site. You can update articles and add multimedia content such as pictures to your website or blog. In the backend, you are likely to find general site settings about the URL structure. If you have a blog, then you can choose to have the title of the page or article as part of the URL. This trick makes it easy for search engines to know what the site is about and to find relevant keywords that match what internet users want.

Follow this brief and very timely guide on making your site SEO friendly, and you will reap the rewards of a high page rank. The basic SEO tips for the beginners are not exhaustive, but they represent the no-compromise parts of SEO that you cannot overlook.…

How to jump-start your online business

456yuthrgfsdSuccessful businesses are built on strong foundations. However, it may take a long time before you establish a strong footing for your online business to kick off. Sometimes it is advisable to cut corners and get things done faster at the beginning. You can always revisit the tasks that were done in a hurry later when the business is stable. However, taking shortcuts may be your biggest undoing. So you have to be careful. Here, I have summarized the tips on how to jump-start your business for online shopping.

How to jump-start your online business

Take shortcuts where possible

As long as you play by the general rules of the game, you can take shortcuts and jump-start your online business before the networks catch up with you. The most important thing here is that you play by the rules. For instance, content is king when it comes to online businesses. Instead of taking days and months creating content all by yourself, you can hire freelancers to do it for you. Don’t hire professionals yet. Additionally, instead of having a fully-fledged e-commerce website, you can start with a blog. Get traffic to the blog first then turn it into an online shopping website later.


Substitute SEO with SEM

SEO is good for your business, but it falls under the ‘important matters’ category. It will take some time for you to be the most visible website online, at least in your business line. SEM is more important in the short run than SEO. However, it is expensive. In SEM, your ads are placed on search engine results pages. You pay whenever a visitor to the page clicks on them (Pay-Per-Click). This is an easier way of getting to traffic to your site compared to SEO which is quite involving and time-consuming. With time, you can start using both of these strategies together

Work on urgent matters first

5657uyjghfgThe debate on working on the urgent matters in your business versus the important ones goes on. It is arguable that you should concentrate on the essential activities of the business rather than the urgent ones. This is a good strategy, but its effects begin to be felt after several months. Since you want to jump-start your online business, you can concentrate on the urgent matters first and postpone the important ones to a later date. Examples of urgent matters in online businesses include word-of-mouth marketing strategies, online advertising, and engagement with all customers. Important matters, on the other hand, include sale projections, acquisition of assets and analysis of returns on investments. These are things you can do once your business is up and running.

Make the customer the king

Creating value for all stakeholders is the ultimate goal of any business. However, to get things moving faster, in the beginning, focus on customer satisfaction first. When you satisfy the customer, your employees, suppliers, and other stakeholders will be satisfied. You cannot start climbing a tree from the branches. You need to sell your products for you to pay your suppliers and employees and create value for your business. Therefore, by all means, focus on the customer first.


EasyStat – web traffic analysis software

EasyStat 3.0 is now available for download.

The much awaited version 3.0 is now finally ready. It’s got all the features that you suggested and is ready to take over the world. It has intuitive graphics, all the statistics you would ever need, is super fast, customizable and is also enterprise ready. And to top it all, it’s got the lowest price you will find on any commercial application of this type. Add the fact that each registered user is entitled to all future versions for free and you won’t find yourself a better deal!
If you don’t believe us, download your free version now and try it out. It has all the features of the registered version but it will only create one account.

Our contest is now closed! The winner of the EasyStat 3.0 Business Edition has been randomly selected from the list of all the people that subscribed to receive our monthly Newsletter during the past 30 days.

Keep coming back to EasyStat.Net and see what’s new, because we are planning more of these types of contests and, who knows, you might get a free copy of EasyStat too!

Meanwhile here’s what the winner, Craig Waugh from Canada, is saying about EasyStat:

“Thank you very much! This is the first thing I’ve ever won on the web, and I’m thrilled.
Of course I accept the prize with much gratitude. I’d be honored to accept the registered copy, as I am very happy with your product.” – Craig Waugh

EasyStat History

EasyStat 3.0 released (Dec 12, 1999)
This new version of EasyStat is the most important version that has ever been released. It is a complete new application, rewritten to address some portability and scaleability issues. Plus, all the features you requested are now integrated into this version. We can proudly say that it can compete with any other application of this type on the net, while having a price that is almost three times less than the competition.

EasyStat 2.1 released (Sep 1, 1999)
This was an update that added many features and fixed a couple of things that were misreported in the previous version. This version also set the record of more than 1000 downloads in the first week it was released.
EasyStat 2.0 released (July 26, 1999)
This version added security and began the series of Top20 statistics. It was also the version that set the standard for the look and feel of the statistics. Customization was also a major part of this version.
EasyStat 1.0 released (May 31, 1999)
This was the first version of EasyStat. It had only the basic statistics and it had no security at all. But it was still a big success. Thanks to all the feedback received. It helped us immensely.…